Online Campaign for a European Youth Card
A person can’t use his rights unless he is properly informed.
It is known that there is no active participation of young people if they are not informed about the possibilities available to them at the local, regional, national, European and world level.
A person can’t use his rights unless he is properly informed. How and in what way are young people informed today? These are some of the issues that EURO26 has tried to explore and improve through a project entitled ‘Online Campaign for a European Youth Card’.
The main goal of the project was to promote the values of belonging to Europe. To try to create a feeling among young people that he / she is a European citizen through creating habits using the European Youth Card. Research has shown that today the most effective way of communicating with young people is via the Internet, and EURO has installed internet communication channels through which young people can easily and quickly find the necessary information about mobility, projects and activities provided by the European Youth Card. A mailing list is created that contains more than 30,000 e-mail addresses collected among young people who are participating in activities and events. A ‘teaser’ site was launched that provides a brief overview of the information and addresses to the website gpa.rs that provides more detailed information about the programs.
If we take in consideration that we live in the era of Facebook, this kind of communication has also been used, so an online game was created, aimed at attracting users of Facebook to visit the GPA website and get information. According to Facebook statistics, about 7,000 people joined the app. An SMS mailing list with over 40,000 phone numbers was built, as one of the broadest ways of communication. More than 9,000 young people responded to messages sent during the campaign. Posters, coupons and brochures were used as advertising and informative material, published in 7,500 copies.
The campaign was organized in student centers in Belgrade, Niš, Novi Sad and Kragujevac, as well as in 12 youth offices throughout Serbia during October and November 2011.