Online Campaign for a European Youth Card

A person can’t use his rights unless he is properly informed.

About the project

It is known that there is no active participation of young people if they are not informed about the possibilities available to them at the local, regional, national, European and world level.

A person can’t use his rights unless he is properly informed. How and in what way are young people informed today? These are some of the issues that EURO26 has tried to explore and improve through a project entitled ‘Online Campaign for a European Youth Card’.

The main goal of the project was to promote the values ​​of belonging to Europe. To try to create a feeling among young people that he / she is a European citizen through creating habits using the European Youth Card. Research has shown that today  the most effective way of communicating with young people is via the Internet, and EURO has installed internet communication channels through which young people can easily and quickly find the necessary information about mobility, projects and activities provided by the European Youth Card. A mailing list is created that contains more than 30,000 e-mail addresses collected among young people who are participating in activities and events. A ‘teaser’ site was launched that provides a brief overview of the information and addresses to the website that provides more detailed information about the programs.

If we take in consideration that we live in the era of Facebook, this kind of communication has also been used, so an online game was created, aimed at attracting users of Facebook to visit the GPA website and get information. According to Facebook statistics, about 7,000 people joined the app. An SMS mailing list with over 40,000 phone numbers was built, as one of the broadest ways of communication. More than 9,000 young people responded to messages sent during the campaign. Posters, coupons and brochures were used as advertising and informative material, published in 7,500 copies.

The campaign was organized in student centers in Belgrade, Niš, Novi Sad and Kragujevac, as well as in 12 youth offices throughout Serbia during October and November 2011.


European Youth Center was founded in Serbia in 2002 and it is representing the project of the European Youth Card (EYCA) which, in addition to numerous benefits from various fields, aims to enable the youth and student population to participate in many international programs that encourage mobility and youth awareness.

As a long-term partner of the Global Travel Group in Serbia, European Youth Center has the exclusive right to participate in the development of the International Student Identity Card (ISIC), which joins the world’s unique project for students and it is present in over 120 countries of the world.


European Youth Card is designed to support young people’s mobility, through numerous services, discounts and benefits in Serbia and abroad, to motivate students in exploring the world they live in, to be informed about events in it and to participate actively and fully in its construction.


Starine Novaka 1 (first floor),
11000 Belgrade, Serbia

Monday – Friday:
08 AM – 04 PM

+381 11 3349 877