The desire to motivate young people from Serbia to get closer with young people from Serbia and all over the Europe was a great start for EURO26 that in cooperation with the Tourist Organization of Serbia and city of Belgrade realize a project called “Promotion of tourist and cultural sites of Serbia among young people in Serbia and Europe”.
The goal was for young people to represent themselves and their country in the best way, to make their friends interested to visit Serbia and to enjoy the benefits of the EURO26 card.
Guided by this idea, a platform was created that contains tourist and cultural content that our country can offer to youth from Europe and Serbia also. This project was focused at providing special benefits for young people, which is the focus of the EYCA card. This sped up the overall offer.